The ritualistic death in (and of) the male friendship: Dismembering embodiments of inter-male homosocial relationships in Beastars
Article

Bromance in media often poses as a farce, but, oddly, also fortifies queer intimacies among men. According to Michael DeAngelis (2014), bromance acts with a dual function: ideologically and mythically. It plays a crucial role in representations of male-to-male friendship through its paradoxical capacity to both reinforce hegemonic norms and refuse heteronormative ideal for men. Imaginative illustrations of the antinomy of bromance is seen in anime, or Japanese animated cartoons whose most popular genre, shonen, depicts the hybridized goal of bromance to solidify male homosociality that often gets borderline homoerotic (if viewed through a queer lens). To demonstrate the hybridized capacity of bromance in media, this study presents a metaphorical analysis of the bromantic inter-male homosocial bonds in Beastars (Matsumi, 2019-2021), an anime featuring anthropomorphic animals. From an analysis based on bromance media studies, three thematic metaphors emerged: proximity, perversity, and concealment. These metaphors illustrate a reverence to “soft masculinity,” an East-Asia-formulated androgynous male performance which indirectly dismantle hegemonic representations of men by preventing the figurative death of the male-on-male friendship at the hands of the heteronormative gaze.

Breaking Down Bromance: An Analysis of NigaHiga’s Bromance Music Video and Word of the Day: Bromance Episode
Article

In a society where expectations often influence people more than they are aware of, we find a humorous take on society’s expectations of men and how they express affection toward one another. NigaHiga’s Word of the Day: Bromance video and Bromance music video poke fun at the idea of bromance and, along the way, provide us with an opportunity to look deeper into this male-to-male relationship. Bromance is a combination of the word brother and romance. It is a term created to capture the essence of a male bond so strong and intimate, it assaults the border between brotherhood and romantic, homosexual relationships. The term coined for relationships between those of the same gender such as this is Homosocial. This paper then looks at bromance as a homosocial relationship and discusses men’s struggle to perform according to hegemonic masculinity and express affection at the same time—as exhibited by Nigahiga’s videos, now an Internet sensation.