Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia
Article

Amid the inadequate communication studies on slow fashion, this study examines slow fashion communication on social media, with a focus on a content analysis of two slow fashion Instagram accounts in Indonesia and Malaysia, namely @setali.indonesia and @klothcircularity. The data was collected from 1,029 posts containing slow fashion content from January 2020 to December 2022. The study found that communicating slow fashion on social media is predominantly through rational content conveying consumer education issues. The two accounts’ main objective is disseminating information and raising awareness about slow fashion lifestyles. The affordance of Instagram in connecting people through shared content in real-time can be a remarkable educational tool for sharing knowledge about slow fashion. The study’s results will contribute to media and sustainability communication studies, highlighting the role of social media content in communicating about sustainability.

Thai Horror Film in Malaysia: Urbanization, Cultural Proximity and a Southeast Asian Model
Article

This article examines Thai horror films as the most frequent and visible representation of Thai cultural products in Malaysia. It outlines the rise of Thai horror cinema internationally and its cultivation of a pan-Asian horrific image of urbanization appropriate to particular Malaysian viewers. Through a comparison with Malaysian horror film, it then proposes a degree of “cultural proximity” between the horrific depictions of these two Southeast Asian industries which point to a particularly Southeast Asian brand of the horror film. Despite such similarity however, it also indicates that in the changing and problematic context of contemporary Malaysia, the ‘trauma’ that is given voice in these Thai films can potentially offer the new urban consumer an alternative depiction of and engagement with Southeast Asian modernity that is not addressed in Malaysian horror.

Volume 12 Issue 02 · August 2015 · Locating Southeast Asian Horror · Main Article