Gawad Plaridel 2012 awarded to Rosa Rosal
Florence “Rosa Rosal” Danon-Gayda (2012, Television)
In 2012, the eight U.P. Gawad Plaridel was given to Ms. Florence “Rosa Rosal” Danon for her contribution to the Philippine television industry, particularly in affecting media for public service. She was cited for using her fame to raise public consciousness through television about donation of blood, medicine, food to the needy, the prevention of AIDS, dengue, and other life threatening diseases; for her integrity and compassion in ensuring that help reaches those who need them directly, immediately, and unconditionally; for exemplifying the public service program that addresses financial and social problems of the poor without encouraging dependency and mendicancy; and for touching the lives of the poor through her kindness, service, care, and love.