Heavy, Moderate and Light: Food, Nutrition, and TV Viewing Among Children


Using various concepts of Gerbner’s Cultivation Theory, namely: 1) the distinction between TV viewer profiles (light, heavy); and 2) the consequences or differing patterns of responses brought about by varied levels of TV exposure on children, otherwise known as cultivation differential, this paper explores the role of children’s television exposure in their conceptions, attitudes, and preferences as regards food and nutrition. Accordingly, the above premises are observed and tested against the general arena of food and nutrition vis-a-vis children of lower to middle class (CD) socio-economic standing.