Realizing a Regional Network Broadcasting System to Promote Competitiveness in Local Programming and Fair Broadcasting in Indonesia
The regulation of Indonesia’s broadcasting law No. 32/2002 requires national broadcasting to evolve into a network of local TVs in order to create a system that is democratic. This regulation has not been fully implemented up to now. Thus, an alternative way is needed to solve the problem. Networking initiatives can actually begin at a regional province level in order to improve the coverages, service areas, and the quality of programs of local TVs.
The researcher uses the contructivism paradigm and the descriptive qualitative method to formulate a new design for a networked broadcast system that is in accordance with the conditions, needs, and peculiarities of local TV in Indonesia. The design is the initiation of local TV and is done in stages, beginning with cooperation broadcasting and marketing at regional levels. There are two main obstacles in its implementation: the complexity of the regulation and varying business interests among the TV stakeholders. But with this new design, it is expected that local TVs will greatly benefit since they will have wider coverage areas, bigger audience shares, and increased opportunities for marketing programs.