Indonesian Nationalism Discourse on YouTube Video Produced by Young Chinese-Indonesians

Abstract

YouTube, as a new social media platform, has become “viral” in Indonesia since 2010. Many Indonesian youths have become popular as YouTubers (users of YouTube who actively upload videos on YouTube). Data from Google Marketing indicate that Indonesia is the country with the largest population by viewing time on YouTube in the Asia Pacific in 2015. YouTube is also the most viewed social media site in Indonesia (data by Alexa.com, 2016). One of the famous Indonesian YouTube channels is Last Day Production (also known as LDP), which regularly uploads situational dramas, skits, and parodies. All of the cast members in LDP videos are young Chinese-Indonesians under 30 years old.
On the eve of Indonesian National Day of 2016, LDP uploaded the video entitled Tipikal Anak Muda Indonesia (Stereotypes of Indonesian Youths). The video portrayed how Indonesian youth now envisage their nationalism. LDP created this video in collaboration with young famous Indonesian YouTubers and musicians such as Eka Gustiwana, Aulion, and Kevin Anggara. This video later trended in Indonesia around August 2016. This article uses the approach of cyberculture theory and utilizes visualizing methods. Unit analyses of this research are the viral video, text, music, and whatever else the LDP have portrayed in the video.