Indonesian Urban Homemakers and Female Online K-Drama Fandom: Exploring Collaborative Practices Based on Subculture Capital on Social Media

Abstract

The popularity of Korean dramas in Indonesia has sparked the formation of a dynamic fan subculture on social media platforms centered on Korean dramas. This study examines the collaborative practices of urban homemakers in the Republic of Indonesia in Korean drama fandom, explaining how their actions are shaped by their subcultural capital and facilitated by digital technology. In this study, the researchers used ethnography for the internet. The investigation focused on two online female fandom communities on Facebook and WhatsApp: Drama Mama and Mamak Ngedrakor. The research findings reveal that the online Korean drama fan subculture goes beyond mere fan interaction, developing into a realm where shared experiences of femininity and domestic life encourage collaborative practices inspired by a strong sense of sisterhood. In addition, this subculture emerges as a place of empowerment, utilizing the subcultural capital of its members, including social standing, educational attainment, skills with digital media, and experience as volunteer.