V. Vijay Kumar, PhD is the Dean of the School of Communications, XIM University, Bhubaneswar, India. He is a seasoned media professional and a media educator, with ample years of industrial experience in audio-visual content development, supervision, and management. Right from television reality shows to non-fiction live broadcasts, from television commercials to feature films, he worked in various projects in different capacities. He worked with Sun TV Network, Chennai; Shop CJ TV Network, Mumbai; Frames Entertainment, Chennai, India, in senior roles and he was the creative head and show director of an award-winning Tamil reality talent hunt show ‘Naalaya Iyakunar’ (Future Director) and South India’s first reality television show for identical twins ‘Iruvar’ (Twins). He has completed his PhD from Anna University, Chennai, India. His doctoral research is on the topic ‘Interactive Reality Television’. He is specialized in audio-visual content development, entertainment television programmes, digital film making, and educational media design. His research interests are television programming, television studies, film studies, social media, interactive digital communication, positive psychology, and educational media. Apart from teaching, he is actively involved in audio-visual content development in the forms of documentaries, music videos, television shows, and educational video modules. (Corresponding author: vijaykumarvijayan@gmail.com)