Dynamics of Online Firestorms and Cancel Culture: A Case Study of the Sock and Allah Controversy in Malaysia
Article

This paper examines the intersection of online firestorms and cancel culture, two phenomena that have become increasingly prominent in the digital age. Drawing on theoretical frameworks from media studies and sociology, it explores the causes, characteristics, and impacts of online firestorms within the context of cancel culture. Through a review of existing literature and relevant case studies, the paper seeks to deepen our understanding of how online discourse is shaped and mediated by digital platforms, and the implications of this discourse for individuals, organizations, and society as a whole. Specifically, this study investigates the phenomenon of cancel culture through the lens of the KK Mart sock and Allah controversy. Focusing on Facebook discussions (n=5401) across three major news portals The Star, Sin Chew Daily and MalaysiaKini and the resulting online firestorm, this study analyses to uncover the dynamics of public outrage, the mechanisms of digital mobilization, and the broader implications for businesses and societal norms. The analysis of social media interactions offers insights into how digital platforms shape public discourse and the consequences of cancel culture in a multicultural society such as Malaysia.

Not your ordinary catfishing story: The role of cancel culture behind the hashtag #SamMoralesisOver
Article

This study examined the role of cancel culture behind the hashtag #SamMoralesIsOver to determine how it affected the LGBTQ+ catfishing victims’ courage to speak out. The hashtag refers to the online “cancellation” of multimedia artist Sam Morales after trans woman Jzan Vern Tero disclosed how Sam catfished her into an 8-month relationship. A focus group discussion was conducted among eight LGBTQ+ members who were either catfishing victims or shared or retweeted tweets with the said hashtag. Responses were analyzed using the theories of Convergence Culture, Spiral of Silence, and Empowerment. Findings showed that LGBTQ+ members define cancel culture as an online phenomenon involving a group of persons condemning offensive and displeasing acts, beliefs, or certain stigmas in an attempt to demand accountability from the perceived offender. Participants find Twitter the most convenient platform for cancel culture. The catfishing victims’ decision to speak out are influenced by these factors: relatability, raising awareness, and the perpetrator’s reason for catfishing. Cancel culture has a significant role in promoting awareness about the ongoing struggles of minority groups like the LGBTQ+ community.

Volume 19 Issue 01 · June 2022 · The Gender Spectrum in Media · Main Article