“Gendered space”: A study of newspaper opinion journalism as emergent and oppositional to the dominant culture in journalism
This paper reviews the literature in academic journals and books and asserts the importance of studying opinion journalism as a genre of emergent and oppositional journalism and a form of public engagement. Using Raymond Williams’s Marxist cultural theory of base and superstructure, this writer takes the perspective that newspaper columns are a genre that contributes to residual and emergent forms of alternative and oppositional culture which counters the texts and values in the dominant culture of journalism. Exercising traditional public scholarship, op-ed writers utilize columns, essays, and other forms of creative nonfiction to address issues that concern women, the working class, and other vulnerable groups that are kept at the periphery of public discourse.
Public Relations Professionals’ Communication Strategies in Responding the COVID-19 Pandemic Based on Gender
Many studies have examined crisis management in various business sectors. However, COVID-19 has presented unique and interesting challenges. Using an online survey (n = 224 participants) and in-depth interviews, profiling public relations professionals’ communication strategies in responding to the COVID-19 pandemic based on gender was investigated. The findings reveal that male and female public relations practitioners have specific understandings of the COVID-19 pandemic, ways in facing the crisis, and differing public relations activities during the pandemic. They regard this pandemic as a challenge to be adoptive, innovative, and creative, enhance technology competencies, and build relationships with publics by providing up to date information. Female public relations practitioners use social media more than males and give more attention to communication programs dealing with customers, while male counterparts focus on capturing the market by strengthening the organization’s image and reputation through publicity in conventional media.