From Crisis to Credibility: Institutional Isomorphism and the Evolution of Indian Fact-Checking Organizations
Article

In the Global South, particularly in populous democracies like India, misinformation and disinformation have become persistent features of public discourse. False narratives in this country don’t just appear during moments of political tension, they’re often deployed strategically to tap into identity-based divisions and sway public sentiment. Understanding how institutions respond to these dynamics, this study investigates the organizational trajectories of fact-checking entities operating in India’s National Capital Region (NCR) using the lens of Institutional Isomorphism. The study examines how external pressures and normative influences have shaped their institutional behaviour. The three dimensions of the theory —coercive, mimetic, and normative, were employed to understand the forces guiding their evolution. Coercive pressures from elections, communal unrest, and the COVID-19 pandemic pushed many into reactive, short-term responses, and over time, with international standards and lessons borrowed from global peers, these organisations were encouraged towards more stable institutional practices like multilingual outreach, broader thematic coverage, and new verification tools based on platform-integration and Artificial Intelligence & Machine Learning. Drawing on 24 interviews across 13 NCR-based organizations, the findings suggest a discernible shift from reactive crisis response to strategic institutionalization, positioning fact-checkers as emerging pillars within India’s media accountability ecosystem.

Social Media Analytics Process as a Public Relations Strategy on Private University Instagram Account
Article

Abstract
Advances in technology have increased the need for public relations functions in educational institutions to create strategic digital relationships through social media. To ensure effective information dissemination, a strategy and evaluation process is needed to determine social media performance. This research aims to uncover how the social media analytics process is implemented in managing the Instagram account of Telkom University in Indonesia. Using the concept of Social Media Analytics by Fan and Gordon (2014), this study employed a qualitative case study method. Data were obtained from interviews with three key informants, one expert, four supporting informants, participatory observation, and document analysis. The findings reveal that the PR and Analytics unit at Telkom University systematically implemented social media analytics in the evaluative research phase to assess and improve Instagram performance. The analytics process consisted of five main stages: data crawling, analysis, summary, presentation, and content development, with an additional monitoring stage to track the effectiveness of content adjustments. Social media analytics provided actionable insights that enabled the team to identify high-performing content, audience engagement trends, and areas for improvement. For instance, interactive and visually appealing content was found to significantly enhance engagement rates, which informed subsequent content strategies. The data and analysis results were visually presented to stakeholders, facilitating data-driven decision-making. Overall, this research concludes that a structured social media analytics process enables the PR and Analytics unit to develop more targeted and effective Instagram content, thus supporting continuous improvement and a stronger digital presence for Telkom University.

Abstrakt
Kemajuan teknologi telah meningkatkan kebutuhan akan fungsi hubungan masyarakat (PR) di lembaga pendidikan untuk menciptakan hubungan digital strategis melalui media sosial. Untuk memastikan penyebaran informasi yang efektif, diperlukan strategi dan proses evaluasi untuk menentukan kinerja media sosial. Penelitian ini bertujuan untuk mengungkap bagaimana proses analitik media sosial diimplementasikan dalam pengelolaan akun Instagram Universitas Telkom di Indonesia. Dengan menggunakan konsep Analitik Media Sosial oleh Fan dan Gordon (2014), penelitian ini menggunakan metode studi kasus kualitatif. Data diperoleh dari wawancara dengan tiga informan kunci, satu ahli, empat informan pendukung, observasi partisipatif, dan analisis dokumen. Temuan menunjukkan bahwa unit PR dan Analitik di Universitas Telkom secara sistematis mengimplementasikan analitik media sosial pada fase penelitian evaluatif untuk menilai dan meningkatkan kinerja Instagram. Proses analitik terdiri dari lima tahap utama: pengumpulan data, analisis, ringkasan, presentasi, dan pengembangan konten, dengan tambahan tahap pemantauan untuk melacak efektivitas penyesuaian konten. Analitik media sosial memberikan wawasan yang dapat ditindaklanjuti yang memungkinkan tim untuk mengidentifikasi konten berkinerja tinggi, tren keterlibatan audiens, dan area untuk perbaikan. Sebagai contoh, konten interaktif dan menarik secara visual terbukti secara signifikan meningkatkan tingkat keterlibatan, yang kemudian menjadi dasar strategi konten selanjutnya. Data dan hasil analisis disajikan secara visual kepada para pemangku kepentingan, sehingga memfasilitasi pengambilan keputusan berbasis data. Secara keseluruhan, penelitian ini menyimpulkan bahwa proses analitik media sosial yang terstruktur memungkinkan unit PR dan Analitik untuk mengembangkan konten Instagram yang lebih tepat sasaran dan efektif, sehingga mendukung peningkatan berkelanjutan dan kehadiran digital yang lebih kuat bagi Universitas Telkom.

Ang Liga ay Buháy: Ang Pagtatagpo ng Teleserye at Anime sa Barangay 143
Article

Abstrak
Hindi na mabilang ang anime na naipalabas sa Pilipinas, “Tagalized” man o nasa orihinal nitong wika sa Hapon o ang salin nito sa Ingles. Gayunpaman noong 2018 lamang nagkaroon ng tinaguriang “unang Pilipinong de-seryeng anime” at naipalabas sa free TV sa bansa, ang Barangay 143. Naipahayag ang antisipasyon sa palabas na ito sapagkat sa unang pagkakataon maitatampok ang kultura ng ating bansa sa isang anyong popular sa kabataan at mailalahad din ang pagkahumaling ng mga Pilipino sa basketbol. Subalit isa sa mga pinakapopular na komento at puna sa nasabing anime ay ang pagsunod nito sa pormula ng dramang pantelebisyong sa Pilipinas, ang Pinoy teleserye. Maliban sa pagtalunton sa ilang batayang pagpapakahulugan sa teleserye at anime, sinuri ng papel na ito ang maaaring mga dahilan kung bakit itinuring na teleserye ang Barangay 143 at gayundin naman, sinuri din kung papaano ginamit ang mga katangian ng anime upang iangkop ito sa karanasan at panlasa ng Pilipinong manonood.

Abstract
Countless animé series have been aired in the Philippines whether “Tagalized”, in its original Japanese language, or its English translation. However, it was only in 2018 that Barangay 143, the first animé series produced by Filipinos, aired on free TV in the country. Anticipation on this show was heavily manifested because for the first time, our own culture will be featured in a popular form among the youth and the Pinoys’ fascination with basketball will also be shown. However, one of the most popular comments and criticisms about the said anime was its adherence to the formula of Philippine television drama, the Pinoy teleserye. Aside from the exploration of some basic definitions of teleserye and anime, this paper analyzed possible reasons why Barangay 143 was considered a teleserye and examined how anime characteristics were used to adapt it to the experience and taste of Filipino viewers.

Volume 23 Issue 01 · June 2026 · Playful Pushback and Routinary Resistance · Main Article