Bridging the Gap: Designing a Contextual Data Journalism Curriculum for Indonesian Media Education
Article

Abstract

This study addresses the growing demand for data journalism education in Indonesia, where the integration of data-driven practices into journalism curricula remains fragmented and underdeveloped. The research aims to identify key gaps in the instructional design, content, and pedagogical approaches related to data journalism, with particular attention to the contextual challenges faced by journalism educators, students, and practitioners. Employing a qualitative exploratory approach, data were collected through semi-structured interviews with journalists and educators, focus group discussions with key stakeholders, and document analysis of accredited journalism programs. The findings reveal systemic shortcomings across all stages of the data journalism workflow, including limited access to usable data, lack of training in data cleaning and analysis, weak narrative construction, and minimal engagement with visualization tools. These gaps are compounded by institutional constraints and cultural perceptions that marginalize technical competencies in journalism education. The study contributes to the theoretical discourse on workflow-based pedagogy and highlights the need for a context-sensitive curriculum model that aligns technical skills with interpretive and ethical dimensions of journalism. The results underscore the importance of designing collaborative, modular, and locally grounded educational frameworks to strengthen data journalism capacity in the Indonesian context.

Abstrakt
Studi ini membahas meningkatnya permintaan akan pendidikan jurnalisme data di Indonesia, di mana integrasi praktik berbasis data ke dalam kurikulum jurnalisme masih terfragmentasi dan belum berkembang. Penelitian ini bertujuan untuk mengidentifikasi kesenjangan utama dalam desain instruksional, konten, dan pendekatan pedagogis yang berkaitan dengan jurnalisme data, dengan perhatian khusus pada tantangan kontekstual yang dihadapi oleh pendidik, mahasiswa, dan praktisi jurnalisme. Dengan menggunakan pendekatan eksploratif kualitatif, data dikumpulkan melalui wawancara semi-terstruktur dengan jurnalis dan pendidik, diskusi kelompok fokus dengan pemangku kepentingan utama, dan analisis dokumen program jurnalisme terakreditasi. Temuan menunjukkan kekurangan sistemik di semua tahapan alur kerja jurnalisme data, termasuk akses terbatas ke data yang dapat digunakan, kurangnya pelatihan dalam pembersihan dan analisis data, konstruksi naratif yang lemah, dan keterlibatan minimal dengan alat visualisasi. Kesenjangan ini diperburuk oleh kendala kelembagaan dan persepsi budaya yang meminggirkan kompetensi teknis dalam pendidikan jurnalisme. Studi ini berkontribusi pada wacana teoretis tentang pedagogi berbasis alur kerja dan menyoroti kebutuhan akan model kurikulum yang peka terhadap konteks yang menyelaraskan keterampilan teknis dengan dimensi interpretatif dan etis jurnalisme. Hasil penelitian ini menggarisbawahi pentingnya merancang kerangka pendidikan yang kolaboratif, modular, dan berbasis lokal untuk memperkuat kapasitas jurnalisme data dalam konteks Indonesia.

Social Media Civic Activism During COVID-19: Content and Sentiment Analysis of Malaysia’s Food Bank Campaign
Article

Abstract
This paper examines the role of the Food Bank Campaign as civic activism during the COVID-19 pandemic, focusing on strategic communication through social media by Yayasan Food Bank Malaysia. Using content analysis of Facebook, Instagram, and Twitter posts, along with interviews, the study explores how different communication strategies affected public engagement. In addition, sentiment analysis was conducted using the Valence Aware Dictionary and sEntiment Reasoner (VADER) tool to assess the emotional tone of audience responses across platforms. Grounded in Framing Theory, PR Excellence Theory, and Strategic Communication Theory, the study highlights the importance of two-way communication in building lasting relationships with stakeholders. Findings show that engagement levels varied based on message content, visuals, and the parties involved, with grassroots communities and corporate partners playing key roles. However, gaps in responding to underprivileged communities’ inquiries were identified. The paper underscores the importance of interactive, two-way communication in fostering long-term relationships with stakeholders, offering practical insights for NGOs on how to effectively use social media for civic activism both during and after crises.

Abstrak
Artikel ini mengkaji peranan Kempen Food Bank sebagai satu bentuk aktivisme sivik semasa pandemik COVID-19, dengan memberi tumpuan kepada komunikasi strategik melalui media sosial oleh Yayasan Food Bank Malaysia. Dengan menggunakan analisis kandungan terhadap hantaran di Facebook, Instagram dan Twitter, serta temu bual, kajian ini meneliti bagaimana strategi komunikasi yang berbeza mempengaruhi penglibatan awam. Selain itu, analisis sentimen turut dijalankan menggunakan alat Valence Aware Dictionary and sEntiment Reasoner (VADER) bagi menilai nada emosi respons khalayak merentas platform. Berpandukan Teori Pembingkaian, Teori Kecemerlangan Perhubungan Awam dan Teori Komunikasi Strategik, kajian ini menekankan kepentingan komunikasi dua hala dalam membina hubungan yang berterusan dengan pihak berkepentingan. Dapatan kajian menunjukkan bahawa tahap penglibatan berbeza berdasarkan kandungan mesej, visual dan pihak yang terlibat, dengan komuniti akar umbi dan rakan korporat memainkan peranan penting. Walau bagaimanapun, jurang dalam memberikan respons terhadap pertanyaan komuniti kurang berkemampuan turut dikenal pasti. Artikel ini menegaskan kepentingan komunikasi dua hala yang interaktif dalam memupuk hubungan jangka panjang dengan pihak berkepentingan, di samping menawarkan panduan praktikal kepada NGO tentang cara menggunakan media sosial secara berkesan untuk aktivisme sivik, sama ada semasa mahupun selepas krisis.

Cinema and Second Person Knowing: The Presence of a Fictional Other and the Truth of Our Self
Article

This is a philosophical study of non-narrative, slice of life films favored by Filipino, independent, social realist directors. It will focus on the works of Brilliante Mendoza and explain why his works have been well received despite their unconventional story telling style. By using Eleanor Stump’s second person knowing and the conception of self as kapwa articulated in Filipino philosophy, it will explore how the slice of life films allow the viewer to deeply reflect on existential situations because these films allow the viewer to dwell on the life experiences and lived worlds of others, and in that way gain a deep knowledge of experiences that challenge human becoming. By reflecting on the experiences of the kapwa (or the other self as theorized by Alejo, Mercado, and de Guia) that are presented by the film, the viewer is given the chance to contemplate the lives of others and imagine their possibilities for authentic human being in the world.

Social Media Analytics Process as a Public Relations Strategy on Private University Instagram Account
Article

Abstract
Advances in technology have increased the need for public relations functions in educational institutions to create strategic digital relationships through social media. To ensure effective information dissemination, a strategy and evaluation process is needed to determine social media performance. This research aims to uncover how the social media analytics process is implemented in managing the Instagram account of Telkom University in Indonesia. Using the concept of Social Media Analytics by Fan and Gordon (2014), this study employed a qualitative case study method. Data were obtained from interviews with three key informants, one expert, four supporting informants, participatory observation, and document analysis. The findings reveal that the PR and Analytics unit at Telkom University systematically implemented social media analytics in the evaluative research phase to assess and improve Instagram performance. The analytics process consisted of five main stages: data crawling, analysis, summary, presentation, and content development, with an additional monitoring stage to track the effectiveness of content adjustments. Social media analytics provided actionable insights that enabled the team to identify high-performing content, audience engagement trends, and areas for improvement. For instance, interactive and visually appealing content was found to significantly enhance engagement rates, which informed subsequent content strategies. The data and analysis results were visually presented to stakeholders, facilitating data-driven decision-making. Overall, this research concludes that a structured social media analytics process enables the PR and Analytics unit to develop more targeted and effective Instagram content, thus supporting continuous improvement and a stronger digital presence for Telkom University.

Abstrakt
Kemajuan teknologi telah meningkatkan kebutuhan akan fungsi hubungan masyarakat (PR) di lembaga pendidikan untuk menciptakan hubungan digital strategis melalui media sosial. Untuk memastikan penyebaran informasi yang efektif, diperlukan strategi dan proses evaluasi untuk menentukan kinerja media sosial. Penelitian ini bertujuan untuk mengungkap bagaimana proses analitik media sosial diimplementasikan dalam pengelolaan akun Instagram Universitas Telkom di Indonesia. Dengan menggunakan konsep Analitik Media Sosial oleh Fan dan Gordon (2014), penelitian ini menggunakan metode studi kasus kualitatif. Data diperoleh dari wawancara dengan tiga informan kunci, satu ahli, empat informan pendukung, observasi partisipatif, dan analisis dokumen. Temuan menunjukkan bahwa unit PR dan Analitik di Universitas Telkom secara sistematis mengimplementasikan analitik media sosial pada fase penelitian evaluatif untuk menilai dan meningkatkan kinerja Instagram. Proses analitik terdiri dari lima tahap utama: pengumpulan data, analisis, ringkasan, presentasi, dan pengembangan konten, dengan tambahan tahap pemantauan untuk melacak efektivitas penyesuaian konten. Analitik media sosial memberikan wawasan yang dapat ditindaklanjuti yang memungkinkan tim untuk mengidentifikasi konten berkinerja tinggi, tren keterlibatan audiens, dan area untuk perbaikan. Sebagai contoh, konten interaktif dan menarik secara visual terbukti secara signifikan meningkatkan tingkat keterlibatan, yang kemudian menjadi dasar strategi konten selanjutnya. Data dan hasil analisis disajikan secara visual kepada para pemangku kepentingan, sehingga memfasilitasi pengambilan keputusan berbasis data. Secara keseluruhan, penelitian ini menyimpulkan bahwa proses analitik media sosial yang terstruktur memungkinkan unit PR dan Analitik untuk mengembangkan konten Instagram yang lebih tepat sasaran dan efektif, sehingga mendukung peningkatan berkelanjutan dan kehadiran digital yang lebih kuat bagi Universitas Telkom.

Ang Liga ay Buháy: Ang Pagtatagpo ng Teleserye at Anime sa Barangay 143
Article

Abstrak
Hindi na mabilang ang anime na naipalabas sa Pilipinas, “Tagalized” man o nasa orihinal nitong wika sa Hapon o ang salin nito sa Ingles. Gayunpaman noong 2018 lamang nagkaroon ng tinaguriang “unang Pilipinong de-seryeng anime” at naipalabas sa free TV sa bansa, ang Barangay 143. Naipahayag ang antisipasyon sa palabas na ito sapagkat sa unang pagkakataon maitatampok ang kultura ng ating bansa sa isang anyong popular sa kabataan at mailalahad din ang pagkahumaling ng mga Pilipino sa basketbol. Subalit isa sa mga pinakapopular na komento at puna sa nasabing anime ay ang pagsunod nito sa pormula ng dramang pantelebisyong sa Pilipinas, ang Pinoy teleserye. Maliban sa pagtalunton sa ilang batayang pagpapakahulugan sa teleserye at anime, sinuri ng papel na ito ang maaaring mga dahilan kung bakit itinuring na teleserye ang Barangay 143 at gayundin naman, sinuri din kung papaano ginamit ang mga katangian ng anime upang iangkop ito sa karanasan at panlasa ng Pilipinong manonood.

Abstract
Countless animé series have been aired in the Philippines whether “Tagalized”, in its original Japanese language, or its English translation. However, it was only in 2018 that Barangay 143, the first animé series produced by Filipinos, aired on free TV in the country. Anticipation on this show was heavily manifested because for the first time, our own culture will be featured in a popular form among the youth and the Pinoys’ fascination with basketball will also be shown. However, one of the most popular comments and criticisms about the said anime was its adherence to the formula of Philippine television drama, the Pinoy teleserye. Aside from the exploration of some basic definitions of teleserye and anime, this paper analyzed possible reasons why Barangay 143 was considered a teleserye and examined how anime characteristics were used to adapt it to the experience and taste of Filipino viewers.

Panalo Nating Lahat [This is a Victory for us All]: Uncovering Constructs of Language and Nationalism in Social Media Reactions to Alex Eala’s Post-US Open Juniors Championship Interview
Article

Filipina tennis player Alex Eala won the US Open Juniors 2022 title, marking a first for the Philippines. She spoke in Filipino for much of her post-match interview, with no translators on hand, which is rare for international matches that broadcast to wide audiences. Online reactions to the event were of interest from the view of language and national identity. Bottom-Up Framing was used to inductively analyze social media comments on Eala’s speech. The researcher found that commenters constructed Eala’s post-match interview as a test of Filipino identity, and abstracted their sentiments to include other public appearances of other Filipino sports celebrities, such as Manny Pacquiao. English speakers were mocked for being awkward, while Filipino speakers were praised for being both humble and proud of their language. A performance of Filipinoness was equated with nationalism, and language became an object to be displayed rather than purveyor of meaning and culture. These findings have implications for studies of national identity in sports, and for how we understand the role of social media in facilitating discussions that construct and enforce the image of an authentic Filipino.

A Communication Approach Towards Decent Work Measurement: The Case of Filipina Gig Workers Using Online Platforms
Article

This paper proposes the use of a communication approach to decent work measurement, arguing on (1) the interdisciplinary nature of decent work, (2) the mediated aspect of gig work using platforms, and (3) the use of a communicative lens to center the experiences of women in the Global South. As a communication theory, Dutta’s Culture-Centered Approach (CCA) tenets—culture, structure, and agency—were applied to the narratives on working aspirations (i.e., opportunities, social protection, adequate working time and workload, meaningful remuneration, and health and safety) of Filipina gig workers using online platforms. With the goal of empirical saturation, in-depth interviews were conducted among thirty-two informants, including those involved in transactional transfer work in major delivery services, local delivery services, and independent work through social media. The online platforms included applications by major transport and delivery service providers in the Philippines (i.e., Grab, Angkas, Joyride, Lalamove) and those that use social media platforms, particularly Facebook and Facebook Messenger. Findings reveal rich and gendered work experiences on working aspirations. These narratives were then translated into decent work measures.

Optimizing Streaming Applications in Radio Dahlia’s Public Relations Strategy to Enhance Digital Relevance
Article

Abstract
Digital technology has brought significant innovations to the broadcasting field in the present era. Although media convergence has introduced positive changes, challenges arise for conventional media such as radio stations. Radio stations are confronted with the dilemma of either adapting to or navigating through this change, particularly for Radio Dahlia 101.5 FM Bandung, which has been on the air since 1970. Streaming technology utilization and radio applications may offer solutions for radio to adapt to changing times. Streaming applications function as tools for promotion and interaction with listeners, fostering close relationships through interactive content and active listener engagement activities. Program innovation, integration of the streaming application, and direct interaction with listeners aid radio in building a strong bond between broadcasters and listeners. A qualitative research method with descriptive approach is employed in this paper. Four informants were selected through purposive sampling techniques for interviews, observations, and literature studies. Data analysis involved three stages, then validated using triangulation. The research findings demonstrate how Radio Dahlia utilizes streaming applications as a cornerstone of its public relations strategies to sustain its market presence. Through features like live streaming, podcasts, and interactive features, Radio Dahlia successfully maintains a strong and relevant relationship with listeners in the digital era.

 

Abstrakt
Teknologi digital telah menghadirkan inovasi signifikan dalam bidang penyiaran pada era saat ini. Meskipun konvergensi media membawa perubahan positif, tantangan muncul bagi media konvensional seperti stasiun radio. Radio dihadapkan pada dilema untuk beradaptasi atau hanya bertahan menghadapi perubahan tersebut, khususnya bagi Radio Dahlia 101.5 FM Bandung yang telah mengudara sejak tahun 1970. Pemanfaatan teknologi streaming dan aplikasi radio menawarkan solusi bagi radio untuk menyesuaikan diri dengan perkembangan zaman. Aplikasi streaming berfungsi sebagai alat promosi sekaligus media interaksi dengan pendengar, memperkuat kedekatan melalui konten interaktif dan aktivitas keterlibatan pendengar yang aktif. Inovasi program, integrasi aplikasi streaming, dan interaksi langsung dengan pendengar membantu radio membangun ikatan yang kuat antara penyiar dan audiens. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Empat informan dipilih melalui teknik purposive sampling untuk diwawancarai, diamati, dan dilibatkan dalam studi literatur. Analisis data dilakukan melalui tiga tahap, kemudian divalidasi menggunakan triangulasi. Temuan penelitian menunjukkan bahwa Radio Dahlia memanfaatkan aplikasi streaming sebagai landasan strategi hubungan masyarakat (public relations) untuk mempertahankan eksistensi pasar. Melalui fitur seperti live streaming, podcast, dan konten interaktif, Radio Dahlia berhasil menjaga hubungan yang kuat dan relevan dengan pendengar di era digital.